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Icing is an american fashion brand specializing in jewelry and accessories for teenagers and young women. Icing offers a wide and affordable collection of jewelry, hair accessories, bags, umbrellas, cosmetics and beauty items, home decoration, candles, stationery... Customers also can get their ears pierced in store (the service will be free under certain conditions). Icing is distributed through 200 stores in North America.
Icing is one of the brands owned by Claire's, a fashion accessories company created in 1961 by Rowland Schaefer, under the name of Fashion Tress Industry. Based in the suburbs of Chicago, the company started by selling wigs and within a few years, Tress Industry developed into the most important retailer for fashion wigs worldwide. Schaefer decided to diversify his business activity and bought a then small jewelry chain of stores, Claire's, in 1973.
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