Levi's is an iconic American brand specialized in denim. One of the most famous label in the world and creator of a wardrobe and lifestyle essential, Levi's has become more than just a jeans manufacturer. The brand offers a complete line of clothing items for men, women and kids, a collection of accessories and underwear, and a customization service. Both functional and fashionable, jeans -especially the original 501- remain the brand's most selling product. Levi's operates worldwide, including a chain of 2,800 stores. The company is acknowledged for being involved in many social justice causes through the Levi Strauss Foundation founded in 1952.
Levi Strauss, a German immigrant born in 1829, was already in business with his brothers in New York City when he moved to San Francisco and founded his own dry goods and clothing products company, the Levi Strauss Company, in 1853. Levi Strauss became popular for its work pants. In a way to make the pants sturdier, Strauss and taylor Jacob Davis used copper rivets to reinforce the points of strain. Patented in 1873 as an "improvement in fastening pocket-openings", the rivets became the brand's trademark, along with the use of orange thread to match the color of the rivets. The leather label was added in 1886. The original design known as 501 was later sized to fit women and children but the first pair of jeans especially designed for women was launched in 1934. Two years later, the Red Label was added as another distinctive feature. Levi's expanded in Europe and Asia through the 1960s as their trademark jeans became the iconic piece of all generations. As of today and despite all kinds of competition and imitations, Levi's jeans remains the unquestionable reference.
Find all the good deals of shopping classified by themes and brands. Consult our store directory to find the store nearest you for your shopping.