Columbia Sportswear is a clothing company specializing in outdoor wear and equipment. It sells outerwear dedicated to outdoor activities such as hiking, fishing or trail running, along with footwear, ski apparel and camping equipment among ather things. Columbia's adaptable jackets largely contributed to the company's success. The brand is distributed in more than 70 countries through 13,000 retailers and nearly 130 retail stores.
The story of Columbia Sportswear begins in 1937. Gert Lamfrom is 13 when her parents move from Germany to Portland and buy a small hat business they named the Columbia Hat Company. Gert got married in 1948 and her husband, Neil Boyle, started managing the company which name is changed for Columbia Sportswear Company in 1960. Neal dies suddenly 10 years later. Gert Boyle and their son Tim saved the company from bankruptcy and worked hard to make it grow. In 1986, Columbia launches the Bugabootm parka which became a huge success in ski apparel. The company innovates regularly and uses technology fabrics to improve its gear. Gert passed in 2019 but Tim Boyle remains CEO and active chairman of the company.
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